In detail

And the Dulux Valentine color of the year 2020 is…

And the Dulux Valentine color of the year 2020 is…

The color of the year 2020

At Dulux Valentine, we don't pick the color of the year randomly. The choice of shade is the subject of heated discussions between the Dulux Valentine colourists of the Global Aesthetic Center, designers and architects from around the world. On the menu, the trends of tomorrow, those that will make the heyday of decoration for the year to come. And in the end, a color full of meaning declined in four palettes to offer us atmospheres in tune with the times ... in 2020, therefore, Sweetness of dawn.

A color that feels good

It's almost all in the name: Sweetness of dawn is a soft color evoking the first light of dawn and the beauty of the morning sky. A cloudy shade, a misty streak, frankly tender, located between gray, green and blue, just enough pastel, bright without dazzling. A shade that symbolizes a return to basics and the quest for meaning at the edge of a new decade, says the color specialist, excuse a little!

One color, four atmospheres

We are inspired by it! To illustrate the color of the year 2020, the colorists Dulux Valentine declined it in four atmospheres full of style: well-being, play, sense and creativity. The choice is yours.


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On the game side, we have fun waking up the color of tall cupboards with black, white or even a sunny yellow in a contemporary kitchen.


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Rather sense? Make way for serenity in the bedroom with a mixture of raw or refined natural materials, combining Sweetness of dawn and licorice gray.


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In terms of well-being, we combine the softness of dawn with warm, muted nuances, natural materials and a host of textiles for a Zen living room.


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As for creativity, we use the color of the year 2020 Dulux Valentine to harmonize and temper rich colors with a mix & match of textured decorative objects!